In city branding, it is common to start with the question: who do we want to have in our city? In my paper I will present some of the narrative strategies Amsterdam uses to both include and exclude and to legitimise these actions. The question I will address is: what are the narrative mechanisms in the Amsterdam city branding and its slogan I amsterdam?
Basten (2009). The double-tongued city. In Hackney, Glynne, & Minton (eds.) Proceedings of the 2008 Annual International Conference of the Design History Society (UK) University College Falmouth, 3-6 September, 2008, Cornwall (283-288).
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